NO MORE SCARY TIMES!
VISIT NORTH KOREA TOURISM VIDEO
To launch the Punch! Culture Shelf iPad app, Walrus created this imaginary tourism commercial (complete with an original song) for North Korea along with this fictitious press release, released the day after April Fool’s day for extra confusion. The project garnered more than 100,000 views (and some epic comments, many in Korean) on YouTube and generated some pretty great press.