NO MORE SCARY TIMES!

VISIT NORTH KOREA TOURISM VIDEO

To launch the Punch! Culture Shelf iPad app, Walrus created this imaginary tourism commercial (complete with an original song) for North Korea along with this fictitious press release, released the day after April Fool’s day for extra confusion. The project garnered more than 100,000 views (and some epic comments, many in Korean) on YouTube and generated some pretty great press.

Get Punch! on the App Store: http://itunes.apple.com/us/app/punch!-culture-shelf/id516068498?ls=1&mt=8. The tourism board of the Democratic People's Republic of Korea (DPRK) is slated to be Launch Sponsor of "Punch!,"a new, American popular-culture ipad application to launch soon. Punch! is a modern digital media company founded by a collection of old and new media heavyweights including Maer Roshan of Radar, Talk and New York Magazine, David S.