SIX:02 “ALL THE WAYS” CAMPAIGN
SIX:02, a Foot Locker brand hawking highly curated athleisure apparel and footwear to today’s young woman. They had top brands with style cred (Nike, Adidas, Fila, Ivy Park) but lacked a differentiating story for the brand to stand behind. SIX:02 came to us looking to transform their tagline "Work Out. Hang Out. Go Out." into something they could truly stand for, complete with a robust social/digital strategy and elevated, trend-driven content to bring it to life.
We created a unique look and feel for the brand, focusing on color and movement, to help them stand out from their competition and allow them to authentically participate in conversations on social and respond to trends both in fashion and in the world of memes.