DIGITAL & SOCIAL CAMPAIGN
CHIQUITA “JUST SMILE”
Chiquita came to us at Moment Studio looking for a fun way to break through on social. We launched the “Just Smile” campaign with a modern remix of the classic Chiquita jingle. We continued the campaign with the “That’s Bananas!” series, featuring real kids and their imaginary banana friends. We prompted each kid to make up a story about a banana and then we brought each one to life using real fruit puppets.
THE LAUNCH VIDEO
We modernized Chiquita's classic jingle and hosted a real kid dance party to introduce it to the world!
“THAT’S BANANAS!” SERIES
For our "That's Bananas!" series featuring real kids and their real, made-up bananas stories for Chiquita's "Just Smile" campaign.
For our "That's Bananas!" series featuring real kids and their real, made-up bananas stories for Chiquita's "Just Smile" campaign.
For our "That's Bananas!" series featuring real kids and their real, made-up bananas stories for Chiquita's "Just Smile" campaign.