BRAND CAMPAIGN

Alouette “Eat Artfully”

 

The unique, full flavor and true taste of Alouette soft, spreadable cheese comes from the artfully blended ingredients in each chef-crafted flavor. A simple swipe instantly transforms any bland cracker, banal burger or so-so sandwich into a work of art.

We re-positioned the brand to appeal to a millennial audience with a comprehensive brand campaign including a :15 spot and a series of recipe videos for social media.

 

THE SPOT

SOCIAL CAMPAIGN

 

CREDITS

EXECUTIVE CREATIVE DIRECTOR: Matt Steinwald
COPY: Christina Ku, Alyssa D’Anna
ART DIRECTION: Leanne Carroll
PRODUCTION: Amy Shore
PRODUCTION COMPANY: Compulsive Pictures
DIRECTION: Jennifer Davick
EDIT: Bill Cramer at Crew Cuts