CAMPAIGN
SIX:02 “ALL THE WAYS” CAMPAIGN
THE BRIEF
SIX:02, a Foot Locker brand hawking highly curated athleisure apparel and footwear to today’s young woman. They had top brands with style cred (Nike, Adidas, Fila, Ivy Park) but lacked a differentiating story for the brand to stand behind. SIX:02 came to us looking to transform their tagline "Work Out. Hang Out. Go Out." into something they could truly stand for, complete with a robust social/digital strategy and elevated, trend-driven content to bring it to life.
We created a unique look and feel for the brand, focusing on color and movement, to help them stand out from their competition and allow them to authentically participate in conversations on social and respond to trends both in fashion and in the world of memes.
“TRACKSUITS #ALLTHEWAYS”
“MIX & MATCH”
one drawer, limitless looks For #ALLTHEWAYS you #WORKOUTGOOUTHANGOUT
“WHITE HAUTE”
Maximalist on the street, minimalist on the feet. We’ve got all-whites for #ALLTHEWAYS you work out, go out and hang out.
“WHO RUN THE WORLD?”
Pro trip: you can climb those ladders and chase your dreams faster in sneakers👟#womensequalityday
“BACK TO OLD SCHOOL”
DRESS 👏 LIKE 👏 Every 👏 DAY 👏 IS 👏 PICTURE 👏 DAY 👏
“HOLO”
Ain’t no holograph, girl. These @nike Pre-Love sneakers are for real 😍
“ALL CAMO EVERYTHING”
Trying to sneak past your ex like...
“CROP TOPS #ALLTHEWAYS”
Crop it like it’s hot 🔥
“FANNY PACKS #ALLTHEWAYS”
To the front. To the back. To the gym. To sneak candy into the movie theater 🍬. Work out, go out or hang out, we ❤️ fanny packs #alltheways
CREDITS
COPY/STYLING: Alyssa D’Anna
PRODUCTION: Caroline Garrett
CAMERA: Jeremy Sailing
MOTION: Tatiana Lam
VIDEO EDITING: Jason Hoffman