DIGITAL & SOCIAL CAMPAIGN
SANPELLEGRINO SPARKLING FRUIT BEVERAGES
BUY ONE SHARE ONE
We created a digital and social campaign to encourage consumers to share some sweetness around Valentine’s Day with a buy-one-share-one promotion for Sanpellegrino Sparkling Fruit Beverages. This cheeky campaign consisted of social series to generate interest then a web experience that allowed you to send a six-pack to someone special, including a branded postcard with one of our designs.
CREDITS
COPY: Lauren Stone
PRODUCTION: Caroline Garrett
ART DIRECTION: Leanne Carroll
CAMERA: Jeremy Sailing