DIGITAL & SOCIAL CAMPAIGN

CHIQUITA “JUST SMILE”

 

Chiquita came to us at Moment Studio looking for a fun way to break through on social. We launched the “Just Smile” campaign with a modern remix of the classic Chiquita jingle. We continued the campaign with the “That’s Bananas!” series, featuring real kids and their imaginary banana friends. We prompted each kid to make up a story about a banana and then we brought each one to life using real fruit puppets.

 

THE LAUNCH VIDEO

“THAT’S BANANAS!” SERIES