Alouette came to us looking for a unique brand positioning, strategy and introductory campaign. Inspired by the unique, full flavor and true taste of Alouette soft, spreadable cheese and the artfully blended ingredients in each chef-crafted flavor, we launched the “Eat Artfully” campaign.

We created a comprehensive brand campaign, including a :15 spot and a series of social recipe videos to show the millennial foodie audience how a simple swipe of Alouette can instantly transform any bland cracker, banal burger or so-so sandwich into something that’s just a little bit fancy.