Internet, meet Exercise Stone. As boxes were packed and stamped for Walrus‘s 2013 holiday mailer hilarity, it became immediately clear that the Exercise Stone needed to be shared with the world. While hand-painting and mailing rocks around the country is great fun and an excellent use of resources, it was decided that the Stone needed a digital home. I whipped up the simple, responsive exercisestone.com to feature photography of the product plus ten official Exercise Stone exercises, released weekly via animated GIF, YouTube video and an HTML newsletter. I shot and edited the clips and plastered them across the Internet with a social media presence spanning Twitter, Facebook, YouTube and even Google+.
My brother got hitched!
Little by little, the bird builds its nest.
Who doesn’t love summer?
A powerful reminder.
I created this full-page infographic to commemorate the anniversary of Apollo 11.
Prepare for psychedelia.
Where does your trash go?
One of the most colorful parts of the world I’ve ever seen, in black and white.
Biggie said it best.